Institutional website
Urufiltros already had a website, but it did not represent or amplify the company's technical level. We transformed that presence into a clearer, more professional experience built to create trust.
Project snapshot
What we did
The starting point was not creating a presence from nothing, but improving something already published that was not working hard enough for the brand. We developed a brand manual with logo, palette, typography and applications, then carried that direction into a clearer, more professional and contact-focused website.
Brand redesign
The manual documents Urufiltros' new visual universe: logo, variants, palette, color psychology, color hierarchy, typography and applications. The brand combines curved forms that suggest movement and proactivity with a palette connected to clean air, nature and trust.
Website
The live site organizes the experience around one main promise: air filtration experts. Navigation prioritizes services, products, clients, track record and contact, with direct calls to request a quote and write through WhatsApp.
Visit live siteURUFILTROS
Testimonial
Client testimonialWorking with Krater was a very simple, flexible and professional experience. Even though we did not have much knowledge about social media or web development, we were able to share what we imagined and the team translated it with great clarity, just as we had pictured it. We are very happy with the result and with the service we received.
The previous site existed, but it did not communicate Urufiltros' track record, specialization or technical trust strongly enough. The brand needed to move from simply being online to presenting itself with more intention.
We redesigned the identity and reorganized the website to turn a basic presence into a stronger institutional platform, with clearer hierarchy, sharper messaging and more direct contact paths.
A modern institutional website that better represents what the company already was, communicates its value faster and turns an underused digital presence into a more useful commercial tool.
Visual direction
#4E86F7
#1C55DB. Core recognition color for freshness and institutional presence.#2FA8D6
#006C99. Technical depth for sections, contrast and hierarchy.#12DBA0
#12DBA0. Environmental accent connected to nature, economy and care.#FFFFFF
#FFFFFF. Clean base for order, clarity and a sense of purity.Typography
Montserrat Bold was defined for titles and headers because of its institutional strength; Georgia Regular supports subtitles and informational text with a clear, trustworthy reading tone.
Key moves
Deliverables